Factors Affecting the Lut Desert Tourism in Iran: Developing an Interpretive-Structural Model

The Lut desert is one of the largest and most attractive deserts in Iran. value tourism remains unclear for Iran’s economy has only recently been taken into consideration by authorities, although its true national international unclear. This study was aimed at investigating factors that influence development desert. Data collected through purposive sampling method analyzed using Interpretive Structural Modeling MICMAC Analysis. According to results, cost-effective travel expenses, security, safety provided desert, together with appropriate media advertising illustration (branding) are leading paper highlighted importance tourism, especially this region.